The Creator Economy has grown far beyond influencers posting content online. What began as individuals building audiences on social media has evolved into a powerful economic ecosystem that is transforming how companies create value, communicate with customers, and compete in the market. In this academic lecture, Hedgefond Henning (Niklas Schwab) will explore how platforms such as YouTube, TikTok, LinkedIn, and Instagram are changing the rules of business. Traditional companies are increasingly forced to think like media brands, while creators themselves are becoming entrepreneurs with scalable business models built on audience ownership, trust, and digital distribution.
Niklas Schwab will explain:
- How personal brands have become monetizable business assets• why digital reach is now a strategic advantage for founders, managers, and investors,
- How creators generate revenue beyond advertising through subscriptions, communities, products, and ownership models, and
- What the rise of audience-driven business means for future careers in management, entrepreneurship, and finance.
Drawing from his experience building media formats that reach more than 300,000 young professionals, Niklas will provide practical insights into one of the fastest-growing shifts in today’s economy. This lecture is especially relevant for students interested in entrepreneurship, startups, digital business, media, investing, and the future of work.
📅 16 April 2026
🕕 7:00 PM
📍 SBE, Tongersestraat 53, Room H0.06
Join us for an evening on one of the most important business trends of the digital age.