Maastricht Business Days Autumn 2020
Mäurer & Wirtz GmbH & Co. KG
Mäurer & Wirtz is a fifth-generation family-owned enterprise and one of the leading houses for high-quality perfume and body care products in Europe. The history of Mäurer & Wirtz is a success story: the soap business founded in 1845 by Michael Mäurer and his stepson Andreas Wirtz has grown to become a global player. The Mäurer & Wirtz portfolio includes own brands such as 4711 and Tabac as well as the licensed brands s.Oliver, Betty Barclay, Baldessarini and Otto Kern. Strategic priorities are the management and worldwide expansion of the fragrance brands as well as the development of new fragrance concepts, taking into account relevant consumer trends. Mäurer & Wirtz is headquartered in Stolberg near Aachen. In 1990 the company became an independent, wholly owned subsidiary of the dalli-group.