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SUMMARY:Academic Lecture: From Oil to the Supermarket Shelf: Tracing the Li
 fe Cycle of Plastic Packaging
DESCRIPTION:Plastic packaging plays a vital role in modern society\, protec
 ting products\, extending shelf life\, and supporting global supply chains
 . Yet\, for decades\, the industry followed a linear model: extract\, prod
 uce\, use\, and dispose. Today\, it is undergoing a major transformation t
 owards a circular economy\, where materials are recovered and recycled. In
  this academic guest lecture\, Shaloo Beweja explores the evolution of pla
 stic packaging\, the challenges of sustainable innovation\, and the role o
 f legislation in shaping the industry's future. The lecture addresses a ke
 y economic question: How can sustainable packaging solutions be scaled up 
 while ensuring that everyday products remain affordable and accessible to 
 consumers? Shaloo Beweja will explain: Why Packaging Matters: Its role in 
 society\, supply chains and the environment Plastic 101: From fossil feeds
 tock to finished product Linear vs. circular models: Take\, Make\, Waste v
 s. Reuse\, Recycle\, Reborn Greener Plastics &amp\; the Rules of the Game:
  Sustainable innovation and the legislation driving change Follow the Mone
 y: Who pays for sustainability across the value chain? 📅 When? 9th Nove
 mber 2026 🕕 What time? 7:00 PM 📍 Where? SBE\, Tongersestraat 53\, Ro
 om C-1.03 Join us for an evening on one of the most important topics shapi
 ng business and the environment today!  
DTSTART:20261109T180000Z
DTEND:20261109T193000Z
LOCATION:TS53 C-1.03
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