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SUMMARY:How the Creator Economy is Reshaping Media and Business - Lecture
DESCRIPTION:The Creator Economy has grown far beyond influencers posting co
 ntent online. What began as individuals building audiences on social media
  has evolved into a powerful economic ecosystem that is transforming how c
 ompanies create value\, communicate with customers\, and compete in the ma
 rket. In this academic lecture\, Hedgefond Henning (Niklas Schwab) will ex
 plore how platforms such as YouTube\, TikTok\, LinkedIn\, and Instagram ar
 e changing the rules of business. Traditional companies are increasingly f
 orced to think like media brands\, while creators themselves are becoming 
 entrepreneurs with scalable business models built on audience ownership\, 
 trust\, and digital distribution. Niklas Schwab will explain: How personal
  brands have become monetizable business assets• why digital reach is no
 w a strategic advantage for founders\, managers\, and investors\, How crea
 tors generate revenue beyond advertising through subscriptions\, communiti
 es\, products\, and ownership models\, and What the rise of audience-drive
 n business means for future careers in management\, entrepreneurship\, and
  finance. Drawing from his experience building media formats that reach mo
 re than 300\,000 young professionals\, Niklas will provide practical insig
 hts into one of the fastest-growing shifts in today’s economy. This lect
 ure is especially relevant for students interested in entrepreneurship\, s
 tartups\, digital business\, media\, investing\, and the future of work. 
 📅 16 April 2026 🕕 7:00 PM 📍 SBE\, Tongersestraat 53\, Room H0.06 
 Join us for an evening on one of the most important business trends of the
  digital age.
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LOCATION:TS53 C-1.03
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