Plastic packaging plays a vital role in modern society, protecting products, extending shelf life, and supporting global supply chains. Yet, for decades, the industry followed a linear model: extract, produce, use, and dispose. Today, it is undergoing a major transformation towards a circular economy, where materials are recovered and recycled.
In this academic guest lecture, Shaloo Beweja explores the evolution of plastic packaging, the challenges of sustainable innovation, and the role of legislation in shaping the industry's future. The lecture addresses a key economic question: How can sustainable packaging solutions be scaled up while ensuring that everyday products remain affordable and accessible to consumers?
Shaloo Beweja will explain:
- Why Packaging Matters: Its role in society, supply chains and the environment
- Plastic 101: From fossil feedstock to finished product
- Linear vs. circular models: Take, Make, Waste vs. Reuse, Recycle, Reborn
- Greener Plastics & the Rules of the Game: Sustainable innovation and the legislation driving change
- Follow the Money: Who pays for sustainability across the value chain?
📅 When? 9th November 2026
🕕 What time? 7:00 PM
📍 Where? SBE, Tongersestraat 53, Room C-1.03
Join us for an evening on one of the most important topics shaping business and the environment today!