What really happens when a brand sits across the table from a supermarket buyer? Behind every shelf price is a negotiation shaped by power, margins, and long-term strategy.
In this interactive workshop, you will explore how supermarket chains negotiate prices and margins in the Fast-Moving Consumer Goods sector, and how these negotiations can move beyond short-term wins toward sustainable, collaborative relationships. Through concrete examples and discussion, the session breaks down how retail negotiations are structured, what each side is optimizing for, and how value is created on both ends.
The workshop is led by Paolo Rovere, who brings over 25 years of experience in the FMCG sector, having worked with companies such as Ferrero, Danone, Procter & Gamble, and Groupe SEB. His background across sales, marketing, and commercial strategy offers a rare inside view into how real negotiations are handled and what skills matter most for students aiming for a career in FMCG, retail, or consulting.
📅 February 24th, 6:30 p.m. to 8:30 p.m.
💶 €10 (€5 with a SCOPE Membership)
📍 Tongersestraat 53 (SBE), Room C-1.05
💻 Make sure to bring your laptops!